2015 Poggio del Moro Rosso Toscana Tuscany 750 ml

Last spring, we watched a room full of guys who think nothing of uncorking a 1990 Ornellaia on a weeknight get excited about a value Tuscan red. The bottle was the ruby-hued 2015 Poggio del Moro Rosso, which captivated an audience of collectors with its muscular charisma and exquisitely aged structure.

The complexity, power, and mystical aromatic bouquet driven by black truffle and spice remind us of bottles from some of our favorite Tuscan properties: Viticcio, Il Borro, Castello Romitorio. But wines of this caliber usually start at $40 or $50 per bottle and ring up from there.

That memorable evening in Florence was all the prodding we needed to get this thrilling Italian interpretation of robust Cabernet Sauvignon, Merlot, Syrah, and Sangiovese onto US soil. It’s finally arrived, available for purchase for the very first time. Riding high with a 93-point plug from James Suckling, this sizzling deal is poised to go on a run.

Call it a sprint, because the US allocation won’t last long. So it’s a good thing we secured some of this incredible value-priced Super Tuscan when we did. Drawn off the sandy slopes of the ancient Etruscan town of Chianciano, south of Montepulciano, it’s “rich and powerful” says Suckling, who called the palate “full-bodied, chewy and juicy.”

Entering a new market, it’s priced soft. That won’t last long—either allocations will dry up, or prices will rise. Avoid that fate by doing as we did and hustling to the front of the line.

Lately, we’ve found ourselves mentally drifting through memory palaces of our favorite trips abroad. There’s one we keep revisiting: a magical night in Florence’s cobblestoned Centro Storico, full of candlelight, the licorice, tobacco, and leather aromas of finely aged Tuscan wines, and the discovery of the immensely charming 2015 Poggio del Moro Rosso.

While in town for a tasting event, we’d been introduced to a mustachioed, impeccably dressed older gentleman known for collecting three things: Savile Row suits, Alfa Romeo cars, and Tuscan wines. He has 88,000 followers on Instagram, where he posts his latest acquisitions, and has been profiled in Robb Report.

We hit it off, despite the fact that he wasn’t exactly hurting for drinking partners. He and seven of his equally tasteful friends, all collectors of Italy’s finest wines, met every month in a frigid office adjoined to the gentleman’s private garage to taste through their latest acquisitions. We were honored with an invitation to join them.

On a table lit with candles, plated with rustic flatbreads, and lined with gleaming Zalto glasses were Super Tuscans that would have an auctioneer salivating: 1997 Solaia, 1990 Ornellaia, 2004 Masseto. But as was the club’s tradition, a paper-bagged curveball stood in their midst.

Even in that august vinous company, the mystery bottle unified the room in terms of mass appeal and instant charisma. When it was uncovered, we were astounded to discover that it was the 2015 Poggio del Moro Rosso. A bottle that would cost less than $30 in the States was holding its own with bottles that cost ten times as much. Before the night was over, we’d already jotted off an email under the table to get the gears on an allocation turning.

At last, the long-awaited cases are under our lock and key. Now we can really relive that night with our high-flying Florentine friends—grab a few bottles to join us.